Are you considering using TikTok to market your business or organization? You are not alone in this. We surveyed over 800 experts on LinkedIn and discovered that many are still considering it.
This app may not be an excellent fit for every brand, specifically if your client demographics do not overlap with TikTok users. However, from Nike to NBC Universal to the San Diego Zoo, other businesses have found successful marketing on TikTok.
How To Use TikTok In A Professional Environment
TikTok launched a TikTok for the Business site this summer and launched pro accounts for corporations and individuals in October. With a business account, you can enhance your profile with additional information and access real-time statistics, performance, and engagement.
The following steps will facilitate the process of creating a TikTok business account:
1. Install and launch the TikTok application.
2. Sign in using your email address, Google, Twitter, or Facebook credentials. If the accounts will be accessed by multiple users, use the login information you are comfortable sharing.
3. Create an account. Add a profile image and bio, click Me in the lower right-hand corner, then click Edit Profile. You can include links to your Instagram and YouTube accounts.
4. Select Manage Account from the right side in the top corner on TikTok.
5. From there, select Professional or Creator and then convert to a pro account.
6. Click “Next” after choosing the category that perfectly represents your business. You can include a website with an email address in your profile.
Tip: This summer, TikTok introduced Back to Business to assist businesses impacted by COVID closures. Small businesses can apply for a one-time $300 ad credit or have a part of their advertising budget matched by TikTok before Dec. 31, 2020.
How To Develop A Marketing Strategy For TikTok
TikTok fashions can appear random, and there is nothing like a foolproof marketing approach, as TikTok’s Global Design Strategist will attest. Here’s how to create a TikTok marketing campaign that you can change as your TikTok succeeds.
Acquaint Yourself With TikTok
It is incorrect to approach TikTok advertising in an identical way to Facebook or Instagram marketing. TikTok is a unique social network with its own set of features, trends, and behaviors.
Allow yourself to be taken in by TikTok videos. Investigate the app’s various capabilities and keep an eye out for popular effects, filters, and tunes. Keep a watch out for Hashtag Challenges, which entail members recreating a song, dance routine, or task. Additionally, do not miss TikTok’s duets option.
Identify Your Intended Audience
Who are you hoping to connect with on TikTok? Before you begin developing content, educate yourself about the TikTok statistics and discover potential customers for your business.
While TikTok is most popular with young people, it would be an error to dismiss it as a teen app. In the United States, the 20-29-year-old group is closely followed by teenagers.
Spend time analyzing your audience on other platforms and identifying areas of intersection on TikTok. Make content according to your audience interest and buy likes TikTok easily. However, do not discount new or unexpected audiences. While your present audience may not be on TikTok, there may be niches on the network with similar or slightly different interests.
Conduct A Comparative Audit
Are your rivals using TikTok? If they are, you may be missing out on some of the excitement. If they aren’t, TikTok may provide a means of improving productivity.
Regardless of whether your competition is on the app, identify at least three to five comparable brands or organizations and follow their activities on the app. Attempt to gain from their most successes and failures. If necessary, use the S.W.O.T to find each competitor’s strengths, weaknesses, opportunities, and Threats.
Because TikTok is a creator-driven platform, do not discount the possibility of adding TikTok stars and influencers in this exercise. Locate persons who are experts in your field of study, whether it be education, cosmetics, medicine, or writing.