How To Develop An Effective TikTok Marketing Strategy

Are you considering using TikTok to market your business or organization? You are not alone in this. We surveyed over 800 experts on LinkedIn and discovered that many are still considering it.

This app may not be an excellent fit for every brand, specifically if your client demographics do not overlap with TikTok users. However, from Nike to NBC Universal to the San Diego Zoo, other businesses have found successful marketing on TikTok. 

How To Use TikTok In A Professional Environment

TikTok launched a TikTok for the Business site this summer and launched pro accounts for corporations and individuals in October. With a business account, you can enhance your profile with additional information and access real-time statistics, performance, and engagement.

The following steps will facilitate the process of creating a TikTok business account:

1. Install and launch the TikTok application.

2. Sign in using your email address, Google, Twitter, or Facebook credentials. If the accounts will be accessed by multiple users, use the login information you are comfortable sharing.

3. Create an account. Add a profile image and bio, click Me in the lower right-hand corner, then click Edit Profile. You can include links to your Instagram and YouTube accounts.

4. Select Manage Account from the right side in the top corner on TikTok.

5. From there, select Professional or Creator and then convert to a pro account.

6. Click “Next” after choosing the category that perfectly represents your business. You can include a website with an email address in your profile.

Tip: This summer, TikTok introduced Back to Business to assist businesses impacted by COVID closures. Small businesses can apply for a one-time $300 ad credit or have a part of their advertising budget matched by TikTok before Dec. 31, 2020.

How To Develop A Marketing Strategy For TikTok

TikTok fashions can appear random, and there is nothing like a foolproof marketing approach, as TikTok’s Global Design Strategist will attest. Here’s how to create a TikTok marketing campaign that you can change as your TikTok succeeds.

Acquaint Yourself With TikTok

It is incorrect to approach TikTok advertising in an identical way to Facebook or Instagram marketing. TikTok is a unique social network with its own set of features, trends, and behaviors.

Allow yourself to be taken in by TikTok videos. Investigate the app’s various capabilities and keep an eye out for popular effects, filters, and tunes. Keep a watch out for Hashtag Challenges, which entail members recreating a song, dance routine, or task. Additionally, do not miss TikTok’s duets option.

Identify Your Intended Audience

Who are you hoping to connect with on TikTok? Before you begin developing content, educate yourself about the TikTok statistics and discover potential customers for your business.

While TikTok is most popular with young people, it would be an error to dismiss it as a teen app. In the United States, the 20-29-year-old group is closely followed by teenagers. 

Spend time analyzing your audience on other platforms and identifying areas of intersection on TikTok. Make content according to your audience interest and buy likes TikTok easily. However, do not discount new or unexpected audiences. While your present audience may not be on TikTok, there may be niches on the network with similar or slightly different interests.

Conduct A Comparative Audit

Are your rivals using TikTok? If they are, you may be missing out on some of the excitement. If they aren’t, TikTok may provide a means of improving productivity.

Regardless of whether your competition is on the app, identify at least three to five comparable brands or organizations and follow their activities on the app. Attempt to gain from their most successes and failures. If necessary, use the S.W.O.T to find each competitor’s strengths, weaknesses, opportunities, and Threats. 

Because TikTok is a creator-driven platform, do not discount the possibility of adding TikTok stars and influencers in this exercise. Locate persons who are experts in your field of study, whether it be education, cosmetics, medicine, or writing.

Instagram Hashtags You Should Use in 2021

Instagram is a massive platform with about a billion monthly users. That means that the daily volume of posts is enormous. Therefore, how can you ensure that your material reaches a large audience? To begin, you can acquire Instagram followers by establishing a network and increasing the likelihood of your content being suggested to more users. Then, you can leverage relevant hashtags to reach the broadest possible audience.

Hashtags have evolved into a need for everybody who uses social media. People are typing these terms to locate information that piques their interest, and by doing so, you can connect with the niche market which would follow your account. As a result, you should research the most useful and successful hashtags that will help you reach your target audience. However, don’t forget to buy Instagram auto likes on your posts to ensure that they appear in the top posts for each hashtag.

Let us just look at the top hashtags to utilize in 2021 in this post.

Hashtags in general

To begin, the following are the universal hashtags that you could use on all your posts:

1. #affection

Everyone desires to feel love, even more so now that the virus has isolated them from their dear ones. As a result, posts containing the tag #love will always receive large engagement rates.

2. #instafamous

#Instagood has been a top trending hashtag for years. It is suitable for any sort of material and any niche, which is why it appears in over 1.28 billion posts.

3. #picoftheday, #photooftheday, and #photography

Use these hashtags to post your photographs. Each one of these 3 hashtags is great for photographs captured with a camera or a mobile device. 

4. #awesome

#beautiful is another hashtag that you could use on any post. Realize how popular this hashtag is when you consider that it appears in over 718 million posts. As a result, incorporate it into your captions anytime you share something lovely.

5. #joyful

#happy is another good hashtag that so many users search for. This hashtag, which has over 616 million postings, could assist your posts reach a large number of users. 

6. #cute #Cute

It is another upbeat hashtag that has remained popular for years. As a result, over 609 billion posts were tagged with #cute, with the majority receiving a huge engagement rate.

7. #follow and #followme.

Because Instagram is an online platform, the larger your following, the better. You can use the hashtags #join and #followme to invite viewers of your content to look out for your profile and follow you. Some of them will request a follow in exchange for a follow.

8. #throwbackthursday or #tbt

TBT or #throwbackthursday is among the platform’s most popular hashtags. When you’re using the hashtag, you’re sharing a memory or a snapshot from your history. You can begin getting traffic if you engage in challenges and purchase Instagram follower’s rapid delivery.

9. #instagram

Numerous people include the hashtag #instagram in their posts. As a result, this hashtag has topped 596 million posts. As a result, ensure as you include it in every post you create.

10. #likeforlike

The final popular generic hashtag is #like4like. This is another hashtag that fosters engagement, despite the fact that you are committing to viewing the people’s profiles and liking a few of their posts.

Hashtags for Specific Topics

Second, the hashtags below denote certain specialties. Choose the ones that are most appropriate for your account and make the most of them.

11. #fashion

#fashion is the most popular specialty hashtag on Instagram. Therefore, for the greatest results, ensure that you upload your daily ensembles, use this hashtag.

12. #art

Another thriving niche on Instagram is a skill, as evidenced by the hashtag #art’s over 749 million posts. If you’ve had a unique artistic ability, be sure to use this hashtag.

13. #nature

Nature is a versatile hashtag that could be used in both broad and specific contexts. You can use this hashtag whenever you share an image linked to nature, even if you are not a member of this niche.

14.  #travel

 #Travel and photographs featuring travel destinations receive great engagement on Instagram. As a result, publishing photographs from your travels will help you. Whatever you do, keep in mind to purchase Instagram followers’ rapid delivery to ensure immediate results.

15. #styling

For years, #style, like #fashion, is one of the highly famous and specialized hashtags. Similarly, use #style. Specifically, share beautiful photographs of yourself dressed impeccably to capture your audience’s attention.

16. #fitness

Another growing Instagram niche is health and well-being. As a result, #fitness has over 432 million posts. If you enjoy working out, you should absolutely utilize this tag to connect with others who share your interests.

17. #nutrition

If you visit Instagram, you’ll notice a plethora of posts including food and desserts. As a result, it’s unsurprising that #food has garnered over 427 million posts.

18. #beautiful

The following specialty hashtag is #beautiful. As with any other social media network, the cosmetics niche is robust on this one. Utilize it to increase the engagement on your makeup-related posts.

19. #music

#music is another hashtag to be used on Instagram in 2021. Whether you’re expressing your admiration for a musician or advertising your own, this is a wonderful hashtag for exposure.

20. #cosmetics

Finally, #makeup is comparable to #beauty in terms of niche and appeal. Once you use a few of them, you should also utilise the other.

These hashtags will assist you in reaching the audience you desire.

How To Measure TikTok Engagement Rate in 2021?

TikTok is an exciting platform for digital marketing, but it can be challenging to grasp due to many data and personal analytics. Additionally, the TikTok engagement rate is a critical number to examine. Business people and TikTokers use it to evaluate their business and marketing.

How Is TikTok’s Engagement Rate Calculated?

The engagement rate is a percentage value that indicates how much engagement a post, video, or another piece of content generates. It indicates how far and frequently your audience interacts with your channel.

This is a crucial requirement to consider when engaging with online material, particularly on TikTok, where online presence is significantly higher than other social media sites.

How Will This Affect Your TikTok Account?

Numerous professional TikTok accounts plan to use this percentage to run promotional/sponsored videos. Similarly, agencies utilize it to assess the efficiency of their brand efforts.

The engagement rate indicates how well-liked an influencer’s material is on TikTok. In other words, the greater the engagement rate, the more chances to buy TikTok shares using engaging content by the creators.

Additionally, high engagement rates are equivalent to the amount of your content, the awareness of your brand, and the presence of a healthy community around your content (authentic viewers and real engagement).

How Can You Measure Engagement Rate?

Any social media network has a metric for engagement: Engagement = likes + views + shares + comments + other interactive activities (if any).

Generally, the total of these numbers divided by the total number of followers equals the user engagement. TikTok’s approach is slightly different in that you must divide by views rather than followers.

Thus, multiply the number of likes (a) plus the number of comments (b) plus the number of shares (c) divided by the number of views (f) multiplied by 100.

Calculator for TikTok Engagement Rates

If you need to determine engagement rate on a rare occasion, you can simply apply the formula above. Otherwise, if you require a speedy calculation or are necessary to conduct this task on many movies, we recommend using a support tool.

On the market, there are a variety of TikTok engagement calculator tools. Additionally, the majority of these applications are free. Numerous websites, like Phlanx, Inbeat, and Hypeauditor, are currently adding this functionality.

All you have to do is upload the profiles, select the period for analysis, and wait for the results. The application will provide you with essential information, calculate your TikTok audience engagement, and assist you in paying close attention to your audience. Additionally, some platforms allow you to compare your channels to similar channels and download the data as documents.

Thus, you now have two methods for calculating your TikTok user engagement. Very straightforward and simple to follow, correct?

What Is the Average Engagement Rate on TikTok?

According to data, the average engagement rate of TikTok influencers in the United States is 17.99% as of July 2020. The global average is 15.86 percent.

Typically, the average rate is generated separately for each follower level, based on an analysis of a specified number of TikTok accounts (10,000 or 1 million, etc.). It’s an approximated figure that allows you to get a sense of each follower range and establish a goal for your network’s growth.

This is an example of an engagement rate calculator’s calculation of the average engagement rate in the United States.

Follower size with Average Engagement rate

  • 5000 to 20,000 followers -> 18.4%
  • 20000 – 100000 followers -> 15.6%
  • 100000 – 500000 followers -> 17.9%
  • 500000 – 1000000 followers ->22.8%
  • 1000000 – 5000000 followers -> 20.6%
  • 5000000 + followers -> 21.7%

If your engagement rate is high, the average number and a considerable number of followers indicate you are somewhat an influencer among your peers. 

TikTok For Small Business: How To Run Your Business On TikTok

TikTok is one of the best video-sharing platforms, and it enables everyone to be a creator. Many social networks are bringing newer and younger consumers. TikTok is one of the trendiest platforms in the social media world. 

Many business owners get ready to promote their brand on TikTok. Within a very short period, the app has 800 million monthly active users and 1.5 billion downloads. The success of this platform is its potential growth, and the number of users counts. 

Are you looking for the best way to grow your business on TikTok and make it implement? When you buy TikTok likes for your post. you can get instant engagement and reach among the wider people. 

The following article will help you to find the perfect way to start and run your business successfully. 

Opportunities For Small Businesses on TikTok 

  • TikTok is the perfect place to promote your brand, product, and services with many users. 
  • TikTok offers different types of video features to upload your brand, like lip-syncing, duet, dance videos, music beats, and takeover videos. 
  • The TikTok advertisement feature is one of the significant benefits of your brand’s access to the world. Hashtag challenges, brand takeovers, and branded lenses are an effective advertising feature. 

The ultimate goal of TikTok marketing is to catch potential followers and customers, increase brand awareness, build online communities, and improve sales growth.

Most popular celebrities and influencers use this platform to get more opportunities. So, why not for your business?

1. Make a Charming TikTok Profile 

The profile is the perfect place to reach massive TikTok fans and followers for your account. Add a username as your name or business name, upload a profile picture as yourself or your brand logo, and include some information about yourself in the bio section. 

Also, try to add the username for all social media platforms. It helps users to remember your account and follow you on TikTok.

2. Make Unique Content For TikTok Users 

Before promoting your business on TikTok, you must know the platform’s features and the user demography that matches your business type. If you are looking for social engagement, a unique content strategy is important. 

What type of content do TikTok users like? 

TikTok is all about fun and entertaining. One great way to connect with a wider audience is by making unique and engaging content. If you are a marketer, try to create videos relevant to your industry with few branded hashtags. 

3. Partner With Perfect Influencers

Partners with influencers can expand your brand to reach immediately. Influencer campaigns are one of the best parts of social media marketing because usually, they have a huge fan following and attractive content ideas. 

If you want your brand to get more TikTok fans instantly, TikTok is the perfect place to reach out to popular influencers who are relevant to your target audience. 

Here are some best ways to campaign with TikTok influencers: 

  • Create videos based on your brand or product
  • Post a website link to your brand in their profile
  • Take over your product page and upload content

4. Utilize TikTok Advertising Feature 

TikTok offers four types of advertising features for small businesses to increase brand awareness.

  • In-Feed Native Ads: Advertisers can share 9 to 15 second long videos. This type of ad appears in between the user content where they scroll videos. Also, it is a skippable ad. 
  • Brand Takeover Ad: It is the purest ad format on TikTok. It is a full-screen ads format that appears on the screen when the user enters the app. TikTok allows only one brand to take per day per category. 
  • Hashtag Challenge Ads: The hottest part of TikTok is challenging with specific hashtags. Whenever the user uploads the fresh challenge, it appears on the Discover page. Most of the brands both create and participate in hashtag challenges to increase their brand reach. 
  • Branded Lenses: TikTok offers 2D, 3D lenses to make your TikTok ads more attractive. You can also create filtered lenses with your brand name. Therefore, your ads will appear on a top 10 trending list. 

Thanks for reading this article!