Across the board, video content takes over social media.
Instagram is no different from this rule. According to recent statistics, the average user on Instagram now spends more than half of the time on platform viewing videos. As video-sharing services such as TikTok & YouTube continue to rise in popularity, consumers’ appetites for video content will only continue to expand.
The great news is that entry barriers into Instagram video marketing are lower than it has ever been for businesses seeking to get started with this type of marketing. In this tutorial, we’ll show you precisely how to accomplish it.
What is it about Instagram video marketing that is so appealing?
Fact: Instagram videos generate 49 percent higher interaction than static photo postings, according to data.
Consumers nowadays are binge-watchers in the most literal sense of the word. That is why businesses are including video in their content strategy and garnering massive amounts of attention doing so.
Instagram’s video formats are open to use by any company.
First and foremost, Instagram provides a great deal of freedom in terms of image layout for companies. You could use it for everything from advertisements to bite-sized product lessons because the platform’s in-feed video (which can be up to 60 seconds in duration) is flexible. Stories, on the other hand, allows for the creation of 15-second vertical films. And don’t forget about Instagram TV for long-form material up to fifteen minutes when uploaded from a mobile device, an hour when uploaded from the web. To increase engagement for your IGTV, you can head over to buy IGTV views that will display your content to a larger audience. And Instagram Live for real-time video streaming. Refine your approach based on data-driven responses to the question of what sorts of long-type content you must be investing your time and money in.
Four easy strategies to help you to make an Instagram video that will go viral
1. Demonstrate the effectiveness of your product or service.
There are no surprises here! If you’re selling a tangible product, creating a video to promote what you’re offering is an excellent place to start. If you’re in the eCommerce business, in-feed video is probably the ideal format for Instagram. Product reels also offer a way to buy Instagram reel likes for showcasing your items to audiences from every perspective. All without the need for any sophisticated editing done afterward.
2. Create a video instructional or how-to guide.
Educating the audience is a tried-and-true strategy for companies trying to promote their products or services through video. Prepare a list of what you can inform the audience & how you can include your items into the learning process.
3. Take your fans on a behind-the-scenes tour of your business.
Let us reiterate: if you want to make a video on Instagram, you don’t have to worry about doing anything complex or sophisticated. Stories are low-hanging fruit for capturing film and encouraging interaction with the followers through commentary and stickers, which you can use for everything, including product releases to conferences and festivals. Stories’ rough look and feel eventually helps your material appear more spontaneous and natural, which is a nice change from the polished look and feel of “professional” or commercial films.
4. Organize a question-and-answer session.
Another method for utilizing Stories is to have a question and answer session with your fans on the platform. Not only does this need the use of no equipment and minimum editing, but it also provides an opportunity to engage with your followers.
Instagram has evolved into something much more than a simple photo-sharing platform these days. Creating video content is a must for any firms seeking to expand their presence on YouTube.