1. Starbucks and Social Media
Starbucks and the internet are a perfect pair. They’re making waves in the social media realm, and they’re one of the most talked-about businesses on the web.
They know how to brew the correct information to wow coffee connoisseurs. How do they consistently succeed in marketing, though? Come on, then, let’s find out.
2. The Stats on Starbucks
Starbucks was one of the first companies to successfully translate its physical marketing into an internet one. They employ several social media platforms, each with its own unique purpose and intended audience. By providing just the appropriate amount of information across all of their channels, they have attracted a larger audience than ever before.
3. Following Faddish Fads
No of the occasion, companies should use it to express their values and beliefs. Successful firms like Starbucks jump on the bandwagon and do everything they can to be heard in the conversation about what’s popular at the moment.
In social media, quality, not number, is what matters. Even in the caption, Starbucks adheres to the “less is more” approach in order to preserve the quality standards. Constantly publishing to your followers’ feeds is a huge no-no. Starbucks typically makes between three and four Facebook posts and five Instagram posts every week.
4. User-created content reigns supreme
Put your daily content creation worries to rest and make advantage of user-created material instead. When Starbucks has a dedicated consumer, they will retweet or share their material. The legitimacy of a brand may benefit greatly from user-generated content uploads.
Check out this Facebook update that was compiled from customer tweets. Some customers showered the new Oatmilk beverage with praise, and Starbucks could not help but spread the news. They saved time on content planning and gained free publicity as a bonus.
5. Establishing Common Ground
One unwritten law of successful branding is to connect with your target demographic. Now that firms have quicker access to customer feedback because to social media, they are responsible for providing better service.
6. Tonnes of advertisements
Starbucks has become well-known for its cutting-edge use of social media marketing. When there is a new product release or a holiday on the horizon, you can count on Starbucks to have a successful marketing campaign ready to roll out.
7. the variety of content
Finally, Starbucks has an uplifting variety of content types. They make material that is specific for each medium.
They utilise Instagram’s Guides, Reels, and IGTV without detracting from their already impressive feed. Starbucks’ aesthetic content mix is consistent with the design philosophy.
Starbucks’ persistent dedication to its customers has repeatedly demonstrated that it is a customer-focused business.
Ogilvy & Mather, a Second Case Study in Social Media
Ogilvy & Mather is an established advertising firm. The agency, which was founded in 1948 by David Ogilvy, the “Father of Advertising,” continues Ogilvy’s heritage of revolutionising marketing prior to the rise of social media.
The legendary firm has assisted several Fortune 500 organisations in making a significant impression on consumers all around the world.
Ogilvy & Mather is always one step ahead of the competition and never ceases to amaze. Ogilvy consistently produces flawless marketing, and not only for A-list customers.
The Financials of Ogilvy & Mather
They aim for a pinpoint audience with the use of social media. They’ve mastered the art of stirring up enthusiasm with campaigns that are both rational and touching.
Lessons Learned Although not every business can claim David Ogilvy’s legacy or even wealthy clientele, the following are some pointers that can help you become a marketing guru in no time.
Values Integration
Ogilvy is unique in that it sets fashion. They don’t waste any opportunity to convey ethics.
Ogilvy’s Proud Whopper campaign is only one example of a virally successful social media initiative. Whoppers were wrapped in rainbow-colored paper and given out with a card reading, “Everyone’s the same on the inside.” The purpose of this was to emphasise again how vital LGTQ+ rights are.
The campaign was the top trending subject on Facebook and Twitter and received 1.1 billion impressions, $21 million in earned media, 450,000 blog mentions, and 7 million views.
In recognition of this landmark occasion, Ogilvy produced a fantastic #Tbt film in which they demonstrated their mastery of developing effective marketing campaigns.
Substitute Quality for Quantity
In order to keep their standards high, Ogilvy uses the motto “Quality supremacy” in their post titles.
They don’t have any plans to upload something at random. Weekly, they’ll put up between five and seven postings on social media.
Extremely accurate and direct. An Ogilvy caption has that quality. This article is no different. They’ve demonstrated their client work’s effectiveness by outlining the drive behind the campaign and displaying the ad they made to spread information.
Establishing Trust
won prizes? It’s time for you to brag! Because being genuine is the surest method to win over customers’ faith. It’s a testament to your greatness.
Check out this tweet that was made stick. London International Awards, one of the advertising industry’s highest honours, named Ogilvy its Global Network of the Year. In addition, it was named the “Regional Network of the Year” for the EMEA, APAC, and EMEA regions.
What better way to show the world Ogilvy’s resounding success and unquestionable potential?
Creating New Things
One unwritten law of successful branding is to connect with your target demographic. For this reason, it’s important to share tales. To reach a large audience, social media has become a must-have tool.
Ogilvy tells the story of its founding and evolution in response to the dynamic global environment. The team goes into detail on how they constantly innovate and remain ahead of the curve.
Generate Originality Ideas
The key to success on social media is standing out from the crowd. Brands that stand out from the crowd are constantly in demand. Therefore, coming up with original ideas is your daily responsibility.
