Changes to digital consumption, user behaviours, and even our working arrangements.
Is it still worthwhile to put in the time and effort if no one is going to see the content you created? We won’t sugarcoat the fact that you probably won’t be able to contact each and every one of your followers, but you can increase the likelihood that your messages will be seen by the largest audience by scheduling them to publish when the majority of your followers are online. If you’re going to share content on social media, you might as well do it well.
The Ideal Time to Share on Social Media Around the World
To put it briefly, yes, there is a “best time” to post on social media around the world. The more detailed response is that there is data showing certain days and times that prove higher engagement across the majority of the social media platforms currently present, such as the midweek mornings (Tuesday, Wednesday, and Thursday).
Time of Day When Facebook Posts Perform Best
Facebook’s history includes many pivotal points. Once one of the most widely used and rapidly expanding social media sites, it has since evolved into a laid-back hangout where users can catch up with friends, peruse amusing or informative content, and participate in lively online communities.
The worst times are first thing in the morning (before 7 a.m.) and late at night (before 7 p.m.). Facebook’s user base is consistently active and online between 10 a.m. and 2 p.m.
The Optimal Instagram Posting Window
Instagram, one of the most active online communities, attracts users from all over the world at all hours. Nonetheless, studies show that there are some synergistic moments and patterns that can be exploited when determining when is the best time to post on social media.
At one extreme, the results showed that the optimal time to publish is between 5 and 6 a.m., when there is a large number of users online (EST). The best time to post on Instagram, on the other hand, was found to be between 11 am and 12 pm by analysing patterns of high engagement.
When You Should Tweet Most Effectively
How ironic that just a moment ago we were discussing early risers and now our conversation has shifted to the microblogging service Twitter. Does this happen on purpose? Nothing will ever get out.
But if you want to reach your target audience on Twitter, you need to know when to post your updates just like on any other social media platform. This is especially true given that Twitter is one of the most, if not the most, dynamic channels available.
As most Twitter users check in around lunchtime, it’s no secret that that’s the peak time to post (across all time zones).
Determine when you’re most active online to post on social media
Finally, the question we’ve been hinting at all through this article. Remember that while it is helpful to be aware of global averages and how they can be used to your advantage, it is not always the case that your best results will coincide with those obtained by the global average.
Imagine if you started posting at the same time, in the morning, only to learn that your target audience rarely uses the internet until much later in the day. That’s why it’s important to experiment with different times to update your social media accounts and find the best one for you.
Here are three methods for pinpointing peak posting times:
Recognize Your Targets
If you have a clear idea of your target demographic and the places they hang out online, you can fine-tune your posting strategy and determine the optimal times for your own social media updates with ease.
Users of one medium will behave differently than those of another when it comes to audience engaging with content. As we’ve seen in the preceding sections of this article, the best average times to post vary depending on the platform and reveal something about the audience’s activity patterns. The ability to read your target market is crucial.
This is also a crucial consideration that must be made. Perhaps your company is based in Australia, but most of your customers are in the United States. You’re showing up to work when your target audience is sleeping and leaving when they’re picking up their morning coffee at Starbucks.
Make sure you’re thinking about what time it is in the time zone of your readers. Doing so will guarantee exposure and boost the likelihood of interaction with your posts. In this article, we use either Central Standard Time (CST) or Eastern Time (EST) for all times. When devising a plan, you may find that it needs some tweaking to suit your personal tastes.
Set up a Timetable for Updates
We’ll take a wild guess and assume that, unlike vampires, you enjoy sleeping when you’re not at work. When your audience is logging in when you’d rather be sleeping, what do you do? At least you have the option of scheduling your updates to go out at specific times.
Then why not streamline it even further? There are three places where you can read what your company has published. Envision having to go back and forth, copying and pasting content while making edits and setting up a schedule.