How To Develop An Effective TikTok Marketing Strategy

Are you considering using TikTok to market your business or organization? You are not alone in this. We surveyed over 800 experts on LinkedIn and discovered that many are still considering it.

This app may not be an excellent fit for every brand, specifically if your client demographics do not overlap with TikTok users. However, from Nike to NBC Universal to the San Diego Zoo, other businesses have found successful marketing on TikTok. 

How To Use TikTok In A Professional Environment

TikTok launched a TikTok for the Business site this summer and launched pro accounts for corporations and individuals in October. With a business account, you can enhance your profile with additional information and access real-time statistics, performance, and engagement.

The following steps will facilitate the process of creating a TikTok business account:

1. Install and launch the TikTok application.

2. Sign in using your email address, Google, Twitter, or Facebook credentials. If the accounts will be accessed by multiple users, use the login information you are comfortable sharing.

3. Create an account. Add a profile image and bio, click Me in the lower right-hand corner, then click Edit Profile. You can include links to your Instagram and YouTube accounts.

4. Select Manage Account from the right side in the top corner on TikTok.

5. From there, select Professional or Creator and then convert to a pro account.

6. Click “Next” after choosing the category that perfectly represents your business. You can include a website with an email address in your profile.

Tip: This summer, TikTok introduced Back to Business to assist businesses impacted by COVID closures. Small businesses can apply for a one-time $300 ad credit or have a part of their advertising budget matched by TikTok before Dec. 31, 2020.

How To Develop A Marketing Strategy For TikTok

TikTok fashions can appear random, and there is nothing like a foolproof marketing approach, as TikTok’s Global Design Strategist will attest. Here’s how to create a TikTok marketing campaign that you can change as your TikTok succeeds.

Acquaint Yourself With TikTok

It is incorrect to approach TikTok advertising in an identical way to Facebook or Instagram marketing. TikTok is a unique social network with its own set of features, trends, and behaviors.

Allow yourself to be taken in by TikTok videos. Investigate the app’s various capabilities and keep an eye out for popular effects, filters, and tunes. Keep a watch out for Hashtag Challenges, which entail members recreating a song, dance routine, or task. Additionally, do not miss TikTok’s duets option.

Identify Your Intended Audience

Who are you hoping to connect with on TikTok? Before you begin developing content, educate yourself about the TikTok statistics and discover potential customers for your business.

While TikTok is most popular with young people, it would be an error to dismiss it as a teen app. In the United States, the 20-29-year-old group is closely followed by teenagers. 

Spend time analyzing your audience on other platforms and identifying areas of intersection on TikTok. Make content according to your audience interest and buy likes TikTok easily. However, do not discount new or unexpected audiences. While your present audience may not be on TikTok, there may be niches on the network with similar or slightly different interests.

Conduct A Comparative Audit

Are your rivals using TikTok? If they are, you may be missing out on some of the excitement. If they aren’t, TikTok may provide a means of improving productivity.

Regardless of whether your competition is on the app, identify at least three to five comparable brands or organizations and follow their activities on the app. Attempt to gain from their most successes and failures. If necessary, use the S.W.O.T to find each competitor’s strengths, weaknesses, opportunities, and Threats. 

Because TikTok is a creator-driven platform, do not discount the possibility of adding TikTok stars and influencers in this exercise. Locate persons who are experts in your field of study, whether it be education, cosmetics, medicine, or writing.

How To Measure TikTok Engagement Rate in 2021?

TikTok is an exciting platform for digital marketing, but it can be challenging to grasp due to many data and personal analytics. Additionally, the TikTok engagement rate is a critical number to examine. Business people and TikTokers use it to evaluate their business and marketing.

How Is TikTok’s Engagement Rate Calculated?

The engagement rate is a percentage value that indicates how much engagement a post, video, or another piece of content generates. It indicates how far and frequently your audience interacts with your channel.

This is a crucial requirement to consider when engaging with online material, particularly on TikTok, where online presence is significantly higher than other social media sites.

How Will This Affect Your TikTok Account?

Numerous professional TikTok accounts plan to use this percentage to run promotional/sponsored videos. Similarly, agencies utilize it to assess the efficiency of their brand efforts.

The engagement rate indicates how well-liked an influencer’s material is on TikTok. In other words, the greater the engagement rate, the more chances to buy TikTok shares using engaging content by the creators.

Additionally, high engagement rates are equivalent to the amount of your content, the awareness of your brand, and the presence of a healthy community around your content (authentic viewers and real engagement).

How Can You Measure Engagement Rate?

Any social media network has a metric for engagement: Engagement = likes + views + shares + comments + other interactive activities (if any).

Generally, the total of these numbers divided by the total number of followers equals the user engagement. TikTok’s approach is slightly different in that you must divide by views rather than followers.

Thus, multiply the number of likes (a) plus the number of comments (b) plus the number of shares (c) divided by the number of views (f) multiplied by 100.

Calculator for TikTok Engagement Rates

If you need to determine engagement rate on a rare occasion, you can simply apply the formula above. Otherwise, if you require a speedy calculation or are necessary to conduct this task on many movies, we recommend using a support tool.

On the market, there are a variety of TikTok engagement calculator tools. Additionally, the majority of these applications are free. Numerous websites, like Phlanx, Inbeat, and Hypeauditor, are currently adding this functionality.

All you have to do is upload the profiles, select the period for analysis, and wait for the results. The application will provide you with essential information, calculate your TikTok audience engagement, and assist you in paying close attention to your audience. Additionally, some platforms allow you to compare your channels to similar channels and download the data as documents.

Thus, you now have two methods for calculating your TikTok user engagement. Very straightforward and simple to follow, correct?

What Is the Average Engagement Rate on TikTok?

According to data, the average engagement rate of TikTok influencers in the United States is 17.99% as of July 2020. The global average is 15.86 percent.

Typically, the average rate is generated separately for each follower level, based on an analysis of a specified number of TikTok accounts (10,000 or 1 million, etc.). It’s an approximated figure that allows you to get a sense of each follower range and establish a goal for your network’s growth.

This is an example of an engagement rate calculator’s calculation of the average engagement rate in the United States.

Follower size with Average Engagement rate

  • 5000 to 20,000 followers -> 18.4%
  • 20000 – 100000 followers -> 15.6%
  • 100000 – 500000 followers -> 17.9%
  • 500000 – 1000000 followers ->22.8%
  • 1000000 – 5000000 followers -> 20.6%
  • 5000000 + followers -> 21.7%

If your engagement rate is high, the average number and a considerable number of followers indicate you are somewhat an influencer among your peers. 

TikTok For Small Business: How To Run Your Business On TikTok

TikTok is one of the best video-sharing platforms, and it enables everyone to be a creator. Many social networks are bringing newer and younger consumers. TikTok is one of the trendiest platforms in the social media world. 

Many business owners get ready to promote their brand on TikTok. Within a very short period, the app has 800 million monthly active users and 1.5 billion downloads. The success of this platform is its potential growth, and the number of users counts. 

Are you looking for the best way to grow your business on TikTok and make it implement? When you buy TikTok likes for your post. you can get instant engagement and reach among the wider people. 

The following article will help you to find the perfect way to start and run your business successfully. 

Opportunities For Small Businesses on TikTok 

  • TikTok is the perfect place to promote your brand, product, and services with many users. 
  • TikTok offers different types of video features to upload your brand, like lip-syncing, duet, dance videos, music beats, and takeover videos. 
  • The TikTok advertisement feature is one of the significant benefits of your brand’s access to the world. Hashtag challenges, brand takeovers, and branded lenses are an effective advertising feature. 

The ultimate goal of TikTok marketing is to catch potential followers and customers, increase brand awareness, build online communities, and improve sales growth.

Most popular celebrities and influencers use this platform to get more opportunities. So, why not for your business?

1. Make a Charming TikTok Profile 

The profile is the perfect place to reach massive TikTok fans and followers for your account. Add a username as your name or business name, upload a profile picture as yourself or your brand logo, and include some information about yourself in the bio section. 

Also, try to add the username for all social media platforms. It helps users to remember your account and follow you on TikTok.

2. Make Unique Content For TikTok Users 

Before promoting your business on TikTok, you must know the platform’s features and the user demography that matches your business type. If you are looking for social engagement, a unique content strategy is important. 

What type of content do TikTok users like? 

TikTok is all about fun and entertaining. One great way to connect with a wider audience is by making unique and engaging content. If you are a marketer, try to create videos relevant to your industry with few branded hashtags. 

3. Partner With Perfect Influencers

Partners with influencers can expand your brand to reach immediately. Influencer campaigns are one of the best parts of social media marketing because usually, they have a huge fan following and attractive content ideas. 

If you want your brand to get more TikTok fans instantly, TikTok is the perfect place to reach out to popular influencers who are relevant to your target audience. 

Here are some best ways to campaign with TikTok influencers: 

  • Create videos based on your brand or product
  • Post a website link to your brand in their profile
  • Take over your product page and upload content

4. Utilize TikTok Advertising Feature 

TikTok offers four types of advertising features for small businesses to increase brand awareness.

  • In-Feed Native Ads: Advertisers can share 9 to 15 second long videos. This type of ad appears in between the user content where they scroll videos. Also, it is a skippable ad. 
  • Brand Takeover Ad: It is the purest ad format on TikTok. It is a full-screen ads format that appears on the screen when the user enters the app. TikTok allows only one brand to take per day per category. 
  • Hashtag Challenge Ads: The hottest part of TikTok is challenging with specific hashtags. Whenever the user uploads the fresh challenge, it appears on the Discover page. Most of the brands both create and participate in hashtag challenges to increase their brand reach. 
  • Branded Lenses: TikTok offers 2D, 3D lenses to make your TikTok ads more attractive. You can also create filtered lenses with your brand name. Therefore, your ads will appear on a top 10 trending list. 

Thanks for reading this article!

6 Smart Ways To Get Views For Your TikTok Videos

TikTok is one of the successful video sharing applications, and it has become the most downloaded app. More than 500 million people are using TikTok every month. It allows users to shoot 15 seconds of lip-synching videos and add music. TikTok is a perfect place to promote your business. If you want to reach more followers, then create quality content and get more views for your TikTok videos. Here are seven tips to boost your TikTok video views.

1. Optimize Your TikTok Profile

Before creating videos, make your profile attractive to reach more followers. In the bio session, you can give a short introduction about yourself. It makes your followers understand who you are and which kind of videos they can expect from you. Choose a compelling profile picture that explains your business. Users can add Facebook and Instagram links to their bio. 

2. Create Unique and Quality Videos

Making high-quality videos does not require a camera or an iPhone alone. You need to choose the best lighting to improve  your video clarity . Think differently to select the perfect background to shoot your  video and create unique content to attract more audiences. After creating compelling content, add effects and filters so that people stay engaged  on your content. 

3. Add Trending Hashtags To Your TikTok Videos

Adding hashtags to your videos helps categorise your content and  makes it easy for people to find your videos. When people who watch your content and like it, they will turn into your followers. Include 2-3 hashtags in each TikTok video, but avoid using the same hashtags always. Regardless of following TikTok best practices and creating quality content, boost your TikTok video views by relying on trusted service providers to accomplish engagement goals. Many TikTok users follow this strategy and have got really good at engagement metrics.

4. Share Dute Videos

One of the effective ways to engage your followers is by making dute videos. Select a perfect partner to create dute videos. You can make dute videos to troll and appreciate other content along with showing their videos. If you want to get real views for your TikTok videos, share dute videos. It will give a higher engagement rate and boost your TikTok profile. Create amazing TikTok duet videos to go viral on the platform. With this, you will get more views and likes instant to your profile. 

5. Post At The Peak Times

Posting at the right time helps you to get more views than posting at non-peak times. Analyze your followers and see which time they are most active, and share videos to attract your follower’s attention. Usually, people will be online at 8-11 AM and 2-3 PM.  Posting at the best time is one of the effective ways to increase your TikTok video views. Maintain consistency while sharing content because when people like your content, they expect you to post at the same time.

6. Engage With Your TikTok Followers

Engaging with your followers is an effective way to get more likes and views for your TikTok videos. Go live twice a week to engage with your followers. TikTok shows a notification to your followers to join in your live session and also allows them to comment on your live videos. Respond to the comment you receive for your videos. Spend 10 min every day to reply to the comments you get, and it builds great relationships between you and your followers. 

Final words:

Always remember one thing, the post with a higher engagement will feature on the For You page. Create awesome content to engage your followers and encourage them to share your TikTok videos on other social platforms. Follow this strategy and get instant views for your TikTok videos in 2021