TikTok is used by people from various walks of life, including celebrities, law enforcement personnel, educators, and healthcare professionals, who share everything from practical tips to viral memes on the app. Several users on TikTok have quickly risen to prominence, and you can achieve the same results by employing a successful Tiktok marketing strategy on behalf of yourself or your company’s brand.
Follow These 8 Simple Steps to Make Your TikTok Video Become Viral
Have a captivating opening for your video.
The opening three seconds of your video are crucial on a fast-paced social media network like TikTok. It’s crucial to grab people’s attention right away, before they swipe past your video, if you want it to do well and go viral. Most viewers won’t bother watching your video past the first several hours if the interesting parts are saved until the end.
The length of your videos should be kept to a minimum
Videos on TikTok tend to be quite brief because that’s what the site’s audience prefers. A lengthy video that doesn’t add much value will be quickly skipped over if you use all the available time. The average user on this site is more likely to watch a 15-second clip to completion than they would be to watch a 1-minute clip.
In this light, it stands to reason that the shorter your film is, the less time people will have to commit to watching it in its entirety.
Incorporate compelling call-to-actions
It feels good to publish high-quality work. Nevertheless, after watching your movies, what actions do you hope your audience will take? You should not only aim for virality. You should tell them to go to your website or TikTok page for more. A call to action is a crucial element in getting readers to take the next step after consuming your material.
Your viewers will have an idea of what to expect from you in subsequent videos.
Publish at optimal times
What exactly does it mean to “time your post”? When your target demographic is most likely to be online is when you should publish content on TikTok. To let TikTok know that your video is being well-received, it’s important to gain views and comments.
And to get that interaction, you should publish them when your target demographic is most likely to be browsing their feeds and reading your posts.
Play popular songs
TikTok’s songs can be compared to hashtags. They’re crucial to the success of your content in being found. So, in a forum where users take cues from what others are discussing, it is advised that you play a popular music at an appropriate time. In this way, you can increase the likelihood that the algorithm will favour your video will go viral.
It takes some digging through the “For You” page to figure out what tunes and noises are currently popular.
Social media platforms, including TikTok, rely heavily on the power of storytelling to go viral. It’s a fundamental aspect of what makes us human. Videos that successfully tap into viewers’ sentiments will go viral in no time. You may increase the likelihood that people will pay attention to what you have to say by including genuine human emotions like comedy, terror, excitement, and inspiration in your narrative.
Using text overlays is a great method to convey a story on TikTok and get people interested in what you’re doing. You may try addressing a concern head-on instead, and offering solutions in stages.
Employ appropriate hashtags
TikTok’s algorithm uses multiple signals to determine user rankings, and hashtags are one of them. If you include hashtags in your video’s description, the algorithm will be able to more quickly and accurately place it in front of the people most likely to respond to it. Use of overly general hashtags like #FYP is discouraged.
By not using a hashtag, your video will not be competing with the millions of others that use the same one.
Spread your message across many social media networks
Almost all popular social media sites, from TikTok and Instagram to Facebook and YouTube, feature popular short video content. The videos you create on TikTok can be used on other social media sites. In this approach, you can attract audience across numerous platforms without having to produce new content for each one.
If you want to share the same information on all of the most popular social media sites, you can do so with the help of a social media scheduler.
An interactive video platform is distinct from a passive social network. It also serves as a hub for conversation about the content it generates. The comment area is there for a reason. Also, with the help of Duet and Stitch, you can work on videos with total strangers from across the globe.
Now you know the 8 secrets to making your TikTok account popular. If you put these suggestions into practise, you will witness a rise in your account’s following and activity.
A video posted on TikTok will be accessible for much longer, even weeks later. That’s why it’s impossible to predict when a video will go popular on TikTok.