How To Measure TikTok Engagement Rate in 2021?

TikTok is an exciting platform for digital marketing, but it can be challenging to grasp due to many data and personal analytics. Additionally, the TikTok engagement rate is a critical number to examine. Business people and TikTokers use it to evaluate their business and marketing.

How Is TikTok’s Engagement Rate Calculated?

The engagement rate is a percentage value that indicates how much engagement a post, video, or another piece of content generates. It indicates how far and frequently your audience interacts with your channel.

This is a crucial requirement to consider when engaging with online material, particularly on TikTok, where online presence is significantly higher than other social media sites.

How Will This Affect Your TikTok Account?

Numerous professional TikTok accounts plan to use this percentage to run promotional/sponsored videos. Similarly, agencies utilize it to assess the efficiency of their brand efforts.

The engagement rate indicates how well-liked an influencer’s material is on TikTok. In other words, the greater the engagement rate, the more chances to buy TikTok shares using engaging content by the creators.

Additionally, high engagement rates are equivalent to the amount of your content, the awareness of your brand, and the presence of a healthy community around your content (authentic viewers and real engagement).

How Can You Measure Engagement Rate?

Any social media network has a metric for engagement: Engagement = likes + views + shares + comments + other interactive activities (if any).

Generally, the total of these numbers divided by the total number of followers equals the user engagement. TikTok’s approach is slightly different in that you must divide by views rather than followers.

Thus, multiply the number of likes (a) plus the number of comments (b) plus the number of shares (c) divided by the number of views (f) multiplied by 100.

Calculator for TikTok Engagement Rates

If you need to determine engagement rate on a rare occasion, you can simply apply the formula above. Otherwise, if you require a speedy calculation or are necessary to conduct this task on many movies, we recommend using a support tool.

On the market, there are a variety of TikTok engagement calculator tools. Additionally, the majority of these applications are free. Numerous websites, like Phlanx, Inbeat, and Hypeauditor, are currently adding this functionality.

All you have to do is upload the profiles, select the period for analysis, and wait for the results. The application will provide you with essential information, calculate your TikTok audience engagement, and assist you in paying close attention to your audience. Additionally, some platforms allow you to compare your channels to similar channels and download the data as documents.

Thus, you now have two methods for calculating your TikTok user engagement. Very straightforward and simple to follow, correct?

What Is the Average Engagement Rate on TikTok?

According to data, the average engagement rate of TikTok influencers in the United States is 17.99% as of July 2020. The global average is 15.86 percent.

Typically, the average rate is generated separately for each follower level, based on an analysis of a specified number of TikTok accounts (10,000 or 1 million, etc.). It’s an approximated figure that allows you to get a sense of each follower range and establish a goal for your network’s growth.

This is an example of an engagement rate calculator’s calculation of the average engagement rate in the United States.

Follower size with Average Engagement rate

  • 5000 to 20,000 followers -> 18.4%
  • 20000 – 100000 followers -> 15.6%
  • 100000 – 500000 followers -> 17.9%
  • 500000 – 1000000 followers ->22.8%
  • 1000000 – 5000000 followers -> 20.6%
  • 5000000 + followers -> 21.7%

If your engagement rate is high, the average number and a considerable number of followers indicate you are somewhat an influencer among your peers. 

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