Instagram Reveals Its New Shopping Feature
A year ago, Instagram introduced product tags in the Feed, product stickers in Stories, and a buying destination in Explore to improve the purchasing experience on the site. For those who love to shop till they drop, there is now Checkout. Checkout is a feature that makes it easy, quick, and safe for app users to make in-app purchases. All of your payment details will be saved in one location, eliminating the need to juggle several browsers and checkout processes. Instagram posts with buyable content will include a blue “buy” button.
After you hit the button, you’ll be asked to provide your brand so that you may finish the purchase with that vendor. After making a purchase for the first time, your billing and shipping details will be saved automatically. Nike, Adidas, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker, and Zara are just a few of the more than 20 companies that are now utilising Checkout.
The Fox Purchase by Disney
Disney completed its acquisition of 21st Century Fox just after midnight. Twentieth Century Fox, National Geographic Partners, Deadpool, and Fox’s rights to Marvel’s X-Men and Fantastic Four were all acquired by Disney in a $71 billion deal. Disney also acquired a 60% stake in Hulu. According to the companies involved, the motivation for one of the largest mega-mergers ever is “to provide more appealing high-quality content and entertainment options to meet growing consumer demand; to increase its international footprint; and to expand its direct-to-consumer offerings.” Disney CEO Robert Iger called the deal “extraordinary and historic,” adding that it “will create significant long-term value for our company and our shareholders.” To what end does this agreement benefit Fox? The Fox assets that weren’t included in the Disney sale were transferred to a new business run by Rupert Murdoch’s family, Fox Corp. (sometimes known as “New Fox”).
Facebook’s Disparate Ad Targeting
Due to several lawsuits and years of criticism about its discriminatory advertisements, Facebook has agreed to implement improvements to its ad platform by the end of this year. The cases involve everything from advertisements for rental properties that target your audiance one racial or religious group to claims that major corporations are intentionally excluding older workers from their Facebook job postings. Sheryl Sandberg, Facebook’s chief operating officer, has remarked, “Protecting people from discrimination on Facebook is one of our top priorities.” The way we handle classifieds for housing, jobs, and credit is evolving, and we’re sharing the news with you today. In order to end discriminatory advertising on its platform and resolve five cases, Facebook has agreed to pay $5 million. In addition to working with the National Fair Housing Alliance, the ACLU, and the Communication Workers of America Union, the company plans to implement anti-discrimination measures across all of its services. Facebook advertising generates $56 billion annually, so taking advantage of these ad adjustments is crucial now that the company can’t seem to escape scrutiny.
What exactly are the new features for Facebook ads?
Advertising for housing, work, or credit will no longer permit selection of potential customers based on age, gender, or geographic location.
In general, the number of targeting options available to advertisers whose campaigns focus on housing, employment, and credit will be reduced.
Developing a consumer through which you may browse and view all active US housing advertisements specific to various locations around the country, irrespective of whether or not you are shown these ads.
