Do you want to know how to increase your Instagram followers and promote your business? With 200 million monthly active users and 15 times greater engagement rates than other social media networks, Instagram is a great online platform for marketing. However, if you’ve just downloaded the app for the first time, you may be confused by the plethora of options and customizations available to you.
This article will help with that. We understand that Instagram may be overwhelming; how do you know which button does what, or which features are even worth exploring? So, we’re explaining everything in detail so you can master this social networking service with no trial and mistake. Get the app on your phone, and we’ll get started.
Instagram: what exactly is it?
Instagram is an iOS and Android software that allows users to easily share photos and videos with one another. Famous personalities, companies, and influential people from many walks of life utilise this app. Instagram, a social networking app owned by Facebook, places a premium on visual content, making it ideal for sharing vacation photos or videos of your pet. There is room in this app for both shorter and lengthy pieces of writing. The fact that Instagram was the most downloaded social media app in the fourth quarter of 2021 is another evidence that its popularity isn’t going away anytime soon.
Setting Up Your Account
Once you have an Instagram account, there are a few more things you can do to make the most of it. Putting in the time to customise your Instagram account with a profile photo and bio will pay off in the long run.
Add a Photo to Your Account
When you sign up for Instagram for the first time, you’ll be prompted to upload a profile photo. Changing your profile photo is easy and may be done at any time by clicking the “Edit Profile” link. You may change your profile picture by tapping “Change profile photo” at the top of the screen and then erasing your existing picture, importing a new one from Facebook, snapping a new one, selecting one from your gallery, or using an avatar.
If you want more people to recognise your business, your profile image should be your emblem. Make your brand more memorable with the help of logo-making tools available online. If you’re a blogger, influencer, or single entrepreneur, all you need is a headshot. Pick a picture that’s easy to see and focus on thanks to adequate lighting. Be sure it fits nicely with the general style and branding of your feed. Keep the same profile image for as long as possible so that people can simply place you.
When creating an account, or at a later time, you can choose to fill out your bio. Click “Edit profile” and then “Bio” to make changes to your bio.
You should include a brief summary of who you are and what you do in your Instagram bio. With only 150 characters to work with, this is hardly the place for flowery prose. Condense your argument down to its essential parts. When appropriate, use hashtags (maybe your own customised hashtag). Make your bio simple on the eyes by including line breaks or emojis to break up the text.
Putting a link in your bio is crucial, and you can do it under the “Website” area that appears above the “Bio” field when editing your profile. Using a link-in-bio tool is recommended because Instagram only allows one link. You may add as many links as you like to the landing page that these tools generate for you. That way, your audience may access all of the content you’ve provided them with by clicking a single link.
Mastering Instagram Is a Must.
It’s time to put your newfound knowledge of Instagram to work. Follow these guidelines to create an account, enhance your profile, and start contributing. With these pointers in mind, you’ll be well on your way to putting Instagram to work for you, making it one of the greatest marketing platforms available for companies and people alike.