Fifteen Facebook Marketing Strategies
1. The very first phase involves creating a sense of belonging.
Local stores are challenged by competition not just across the street but in the next suburb and across the world. There is one thing the local business can do that a pure internet store cannot do and that is providing that local feeling of community that blends and synergizes both on-line and offline. Put up local news and present content on your Facebook page that is pertinent to your town or suburb that crystallises your local community around you. It is crucial to promote your Facebook page as a community hub because Facebook is primarily a social networking platform where friends and family can connect and communicate with one another.
2. Provide One-off Deals
Promotional offers are a major incentive for consumers to “like” companies on social media. If you already have an on-line business you will want to approach your Facebook store as another distribution point on the web and as an extension of your store front, thus delivering web discounts that are also on Facebook will keep customers coming back.
3. Publish Material that Amuses and Entertains
People have short attention spans, and news feeds may get very saturated, very quickly. Therefore don’t restrict wall postings to sale notifications and the like. Posting things such as riddles and jokes, or even putting open-ended queries to your Facebook friends regarding current events or pop culture on a regular basis guarantees you stay on their mental radar and continue to keep you top of mind.
4. Boost Your Facebook ‘Likes’
It’s important to expand your fan base by gaining more “likes” so that your updates are more likely to be seen by your target audience.
5. Advertise your Facebook Shop in your “Bricks and Mortar” Store
Don’t forget to let your guests in store know you are on Facebook and let them know that unique Facebook discounts will be placed there often.
6. Increase Your Email Subscriber Database
Sometimes, in the midst of all the buzz around social media, we forget how vital it is to keep track of our emails. Recall the email database is directly under your control and promotions that lead consumers to your Facebook store may be sent out when you want to rather than depending on the Facebook ‘Edge Rank” to send news to your Facebook friends.
7. Give Exclusive Deals
In general, people enjoy being treated like VIPs. People are more likely to “Like” a retail brand on Facebook if they think they can save money by doing so. Do as they ask! You can keep your Facebook followers coming back for more if you provide them access to exclusive deals and discounts.
8. Use Incentives to Draw in Fresh Facebook Fans
While nurturing connections with your current Facebook following is crucial, expanding your fan base is what will really propel your success. Once someone Likes your page, you should reward them with a one-time offer, such as a discount code for free shipping. Make it simple and clear for people to “like” your Facebook page, and you’ll be pleasantly pleased at how quickly news of such deals travels to others.
9. Get Opinions
Relationships in e-commerce are mutually beneficial, and your Facebook fans may be a goldmine of information for you. Get them honest feedback on how to bolster your online presence, and implement the finest suggestions if they make sense. Relationships with your followers will improve as a result.
10. Use Facebook as a Media Hub
Post updates about the firm or your involvement in local service projects on your wall. Positive public relations items can establish your company’s credibility at a time when people are naturally wary of businesses.
11. Use Facebook as part of your support strategy
Facebook may be used in conjunction with your existing customer support channels. Post reviews of your products from customers on your wall. Encourage your followers to write about their buying experience with you. Say “thank you” if everything went smoothly. If there’s a problem, write about it and suggest a remedy on your wall. By being completely open and honest with your consumers, you show that you care about their needs. If a potential client visits your Facebook fan page and shop for the first time and sees you responding to a customer complaint, they will feel much more comfortable making a purchase from you.
12. Building a Better Facebook Shop
Examine each F-commerce platform’s new features, such as flash deals and contests, and determine how you may put them to good use. The whole goal of F-commerce is to make buying and selling with other people more pleasant and enjoyable, and they are intended to do just that.
13. Use Twitter for Ads
In addition to your Facebook storefront, you should also utilise other social media platforms, such as Twitter, to promote sales that direct customers there.
14. MakeUseOf High-Definition Videos and Pictures
Keep in mind that Facebook is a complete multimedia platform, and that nothing grabs a user’s attention like a picture.
15. Put Up a Catchy Headline
Creating a catchy headline is a vital first step in selling something. One cannot expect f-commerce to disappear. If you don’t want to be left behind as the digital and social webs continue to disrupt established business models, you’ll need to keep your company agile and responsive to new opportunities.
