Making a TikTok is easy, but getting views from the appropriate people is the real challenge. It’s easy to be lost in the shuffle when there are more than a billion people using the site every month.
The hashtag is your hidden weapon. Hashtags are often overlooked by marketers despite their enormous potential for reach, interaction, and discovery. Using hashtags in your TikTok approach is important, even if you aren’t conducting a massive campaign.
TikTok hash tags, what are they?
TikTok is a video-sharing app similar to Instagram and Twitter in that it makes it simple to search for material based on a certain hashtagged topic.
The “formula” for a hashtag consists of the hash sign (#), then the subject (e.g., crafts, travel, fashion, sports, etc.). The most effective hashtags are those that are simple, memorable, and succinct.
Hashtags can be used to boost a company’s visibility, encourage conversation, and ultimately lead to sales. They can take it a step further by sponsoring a hashtag, often known as a sponsored hashtag, to inspire content creation on the TikTok platform. The most widely used branded hashtags have generated millions of views and thousands of response videos.
Is there any significance to TikTok’s hashtags?
You can reach people beyond your current network by using hashtags. Explore the advantages of these further:
Set the scene
Hashtags, for one, add an extra layer of meaning to your TikTok clips. Uploading a video of yourself playing a video game, for instance, may be tagged with the hashtag #gaming. The TikTok algorithm then determines who among its users would be most interested in seeing your film.
Accessibility and participation
With the help of hashtags, users may search for videos related to specific topics, such as #games. So, more people who aren’t already familiar with your brand will be exposed to your material.
Having more people read what you’ve written increases the likelihood that they will take action on what you’ve written. A user can only “like” and comment on videos that are presented to them. Thus, a larger audience means more active participants.
Fostering cohesion among people
Hashtags are useful for connecting people online. Branded hashtags, for example, can inspire users to interact with your business and produce films centred on a sponsored hashtag.
TikTok Hashtag Guide
TikTok hashtags function similarly to Instagram and other social media networks. When sharing a video online, the caption box is the perfect place to insert relevant hashtags. Despite seemingly elementary, there are a few guidelines to follow:
To begin, research which hashtags would work best for your posts
Hashtags that are popular with your target market and applicable to your business’s industry must be investigated thoroughly. To do this, you can learn from your rivals by observing their strategies and figuring out where your target audience overlaps with theirs. Take note of the hashtags they use and the ones that garner the most attention.
Secondly, incorporate less-used hashtags into your mix of popular ones
It may seem paradoxical, but focusing just on trending hashtags isn’t always the best strategy. They are more popular, but also more cutthroat. If anything, it’s preferable to use a combination of hashtags, including both niche and mainstream ones.
Those who do search for niche hashtags are more likely to be passionate about the topic.
Third, watch your word count
Only 300 characters can be used in a TikTok caption. You could stuff your caption full of hashtags, but that wouldn’t do a good job of describing your video and would likely just confuse people. Instead, the sweet spot is between three and five hashtags, according to the experts.
In use hashtags on TikTok
New data from Statista shows that the majority of hashtag clicks on TikTok come from user-generated content in the entertainment genre (535 billion views, to be exact). In line with this finding is a study by HubSpot that found humorous and entertaining content to have the highest engagement and ROI of any category.
With 181 billion hashtag views, dance is TikTok’s second most popular category, behind only pranks, fitness and sports content, home renovations, and beauty and skincare.
Check out TikTok’s Trend Discovery tab right now to see which hashtags are trending right now. You’ll discover everything from currently popular hashtags to music to artists that made them right here.
Making a video for TikTok is only the beginning. The next step is to promote your material to readers. Hashtags are a useful tool for accomplishing this. Get started with the advice in this article, and maintain a keen eye out for hashtags that are relevant to your company or audience.